博雅互动# cryptocurrency investment has taken a major leap forward after shareholders overwhelmingly approved a strategic move to allocate up to $100 million toward digital assets. On December 22, Boyaa Interactive (0434.HK), a Hong Kong-listed game developer, held its general meeting where 91.5% of voting shareholders supported a resolution authorizing the company to purchase cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and select stablecoins including USDT and USDC.

This decision marks one of the boldest financial moves by a traditional gaming firm in Asia and underscores growing institutional confidence in digital assets as both an investment vehicle and a gateway into Web3 innovation.

Strategic Cryptocurrency Allocation Plan

Boyaa Interactive plans to deploy up to $100 million in capital for cryptocurrency purchases on public markets. The allocation strategy is carefully structured:

• Approximately $45 million each will be allocated to Bitcoin and Ethereum, the two largest cryptocurrencies by market capitalization.
• Up to $10 million will be used to acquire stablecoins—specifically Tether (USDT) and USD Coin (USDC)—which are pegged to fiat currencies and offer price stability.

The company emphasized that all selected cryptocurrencies must meet strict criteria: high market liquidity, broad market recognition, large market cap, and long-term holding potential. These assets will be evaluated by Boyaa’s virtual asset management and risk control team before final approval from the board.

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Why Bitcoin and Ethereum?

According to Boyaa Interactive, Bitcoin, launched in 2009, remains the world’s most valuable cryptocurrency with unmatched adoption and store-of-value characteristics. Ethereum, introduced in 2014, ranks second in market cap and powers the majority of decentralized applications (dApps), making it central to the Web3 ecosystem.

Stablecoins like USDT and USDC serve critical roles in portfolio diversification due to their low volatility. USDT, launched in 2014, is currently the largest stablecoin by market cap, while USDC—backed by U.S. dollar and euro reserves—has emerged as a trusted alternative since its 2018 launch.

The company will execute purchases based on real-time market conditions, ensuring optimal entry points. Notably, Boyaa has set a cap: it will not pay more than 10% above the prevailing market price for any digital asset.

All transactions will be funded through existing cash reserves, primarily idle cash and fixed deposits, reflecting a disciplined financial approach.

Beyond Financial Returns: A Web3 Vision

While the investment offers potential financial upside, Boyaa Interactive views this initiative as far more than a speculative play. The board sees it as a pivotal step toward establishing a presence in the Web3 landscape.

“Purchasing and holding cryptocurrencies is a key component of our strategic layout in Web3 and part of our long-term asset allocation,” said company directors.

This aligns with Hong Kong’s progressive regulatory stance on virtual assets. With clear licensing frameworks and government-backed initiatives promoting blockchain innovation, Hong Kong has become a regional hub for digital finance. Boyaa Interactive expresses strong confidence in the region’s ability to foster sustainable Web3 growth.

Initially, in August, the company proposed only a $5 million budget for crypto investments. By November, that figure was increased tenfold to $100 million—highlighting accelerating strategic commitment.

Why a Pre-Approved Purchase Authorization?

Given the fast-moving nature of crypto markets, waiting for shareholder approval before every transaction would hinder timely execution. To remain agile, Boyaa sought—and received—pre-approval from shareholders to make purchases under the authorized limit without needing further consent for each trade.

This forward-looking governance model enables the company to act swiftly during market dips or favorable conditions, maximizing value while maintaining transparency and oversight.

Strong Financial Foundation Enables Bold Moves

Boyaa Interactive’s ability to make such a significant investment stems from its solid financial health:

• As of June 30, 2023, the company held HK$136.3 million (~$17.4 million USD) in term deposits yielding around 3.96% annually.
• It also maintained HK$194 million (~$24.8 million USD) in cash and cash equivalents.
• The company has no bank loans or debt, resulting in a remarkably low 18% asset-liability ratio.
• It has previously invested in public equities, including stakes in Xiaomi Group and Qudian Inc.

Despite its strong balance sheet, Boyaa’s market valuation remains modest—approximately HK$397 million (~$50.6 million USD) at a share price of HK$0.56—as investor sentiment has been affected by past legal issues involving former executives and regulatory penalties.

However, with renewed strategic direction and proactive treasury management, the company aims to reposition itself as a forward-thinking player in digital innovation.

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FAQ: Understanding Boyaa Interactive’s Crypto Strategy

Q: Why is a gaming company investing in cryptocurrency?
A: Boyaa Interactive sees crypto not just as an investment but as a bridge to Web3. With Hong Kong fostering blockchain innovation, the move aligns with long-term digital transformation goals beyond traditional gaming.

Q: Is this considered a risky investment?
A: While crypto markets are volatile, Boyaa is mitigating risk through diversified allocation (BTC, ETH, stablecoins), disciplined pricing rules (no more than 10% premium), and using only surplus capital—not operational funds.

Q: Will Boyaa Interactive develop blockchain games?
A: While not explicitly stated, holding major cryptocurrencies positions the company to explore blockchain-based gaming models in the future, such as play-to-earn mechanics or NFT-integrated experiences.

Q: How does this affect shareholders?
A: The 91.5% approval rate shows strong shareholder support. The strategy aims to enhance treasury returns and open new growth avenues, potentially increasing long-term shareholder value.

Q: Could this influence other Asian companies?
A: Yes. Boyaa’s move may inspire other cash-rich firms in Asia to consider crypto allocations, especially given Hong Kong’s supportive regulatory environment and growing institutional infrastructure.

Final Thoughts: A Signal of Institutional Adoption

Boyaa Interactive’s decision reflects a broader trend: traditional companies recognizing digital assets as legitimate components of modern treasury strategy. Supported by strong fundamentals and strategic foresight, this $100 million commitment could serve as a benchmark for responsible corporate crypto adoption in Asia.

As Web3 continues to evolve, companies that position themselves early—like Boyaa—are better equipped to lead rather than follow.

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