The global Web3 ecosystem took center stage in Singapore during Token2049, the region’s most influential crypto and blockchain conference. At the heart of the action was OKX, a leading Web3 technology platform, showcasing its vision for the future of decentralized technologies through high-impact partnerships, thought leadership, and fan engagement.
From September 13–14, 2023, OKX amplified its presence across the conference and its surrounding events, reinforcing Asia Pacific’s growing significance in the digital asset space. With key executives speaking on pivotal industry topics and brand ambassadors bridging Web3 with sports and entertainment, OKX demonstrated a clear commitment to mainstream adoption and long-term innovation.
Leadership Voices Shaping the Future of Crypto
OKX executives played a central role in shaping the narrative at Token2049, delivering insights on regulation, exchange evolution, and regional growth opportunities.
On Day 1, Hong Fang, President of OKX, joined Ripple CEO Brad Garlinghouse and Bitgo Co-Founder Mike Belshe for a panel titled “The Future of Crypto: Regulatory Uncertainty and the Path Forward.” The discussion focused on how evolving regulatory frameworks across jurisdictions are influencing strategic decisions within the industry. Fang emphasized the importance of proactive compliance and collaboration between regulators and innovators to build a sustainable crypto economy.
👉 Discover how regulatory clarity is shaping the next era of digital finance.
The following day, Lennix Lai, Global Chief Commercial Officer at OKX, participated in a panel exploring the future challenges and opportunities for crypto exchanges. Alongside leaders from Bybit, Kucoin, and Bitget, Lai discussed liquidity trends, security advancements, and the role of exchanges as gateways to Web3 for millions of new users.
Meanwhile, Haider Rafique, OKX’s Chief Marketing Officer, headlined the OKX Mainstage with a fireside chat featuring two of the company’s most dynamic ambassadors: Formula 1 driver Daniel Ricciardo and Olympic snowboard champion Scotty James.
Web3 Meets Sports: A Cultural Shift
The conversation between Rafique, Ricciardo, and James highlighted how blockchain technology is transforming fan engagement in sports and entertainment. From tokenized collectibles to decentralized ticketing and athlete-backed NFTs, the trio explored real-world applications that are already changing how fans interact with their favorite sports icons.
Ricciardo shared insights into how digital assets allow drivers to connect more directly with fans beyond race weekends. James spoke about the creative freedom NFTs offer athletes to express their personal journeys—whether through digital art or exclusive behind-the-scenes content.
This intersection of elite performance and cutting-edge technology underscores OKX’s strategy: making Web3 accessible, exciting, and relevant to broad audiences.
Stealth Mode Launch: Merging F1 Thrills with Web3 Vision
In one of the most visually striking moments of the week, OKX and McLaren Racing unveiled a limited-edition "Stealth Mode" livery for the MCL60 Formula 1 car. The reveal took place on September 13 at Lantern, Fullerton Bay Hotel—a private media event co-hosted by both organizations.
Featuring a sleek black-and-glow design with the bold phrase “Accelerating Web3” emblazoned across the rear wing, the livery symbolizes the fusion of high-speed innovation in motorsport with the rapid evolution of decentralized technologies. It made its official track debut during the 2023 Singapore Grand Prix (September 15–17) and continued at the Japanese Grand Prix (September 22–24).
This collaboration goes beyond branding—it's a statement about shared values: speed, precision, and pushing boundaries.
OKX Race Club: Bringing Fans Into the Web3 Pit Lane
To deepen fan engagement during race weekend, OKX launched OKX Race Club, a McLaren-themed fanzone located at CHIJMES from September 14–17. The immersive experience brought together motorsport enthusiasts and curious newcomers alike.
Visitors had the chance to meet McLaren F1 driver Lando Norris on September 14 and team CEO Zak Brown on September 15. But the real innovation was behind the scenes: attendees who created an OKX Wallet and minted an NFT via the OKX NFT Marketplace received exclusive OKX-branded merchandise—caps, t-shirts, and more.
This gamified onboarding approach exemplifies how OKX is lowering barriers to entry in Web3. By linking tangible rewards with digital actions, they’re helping users take their first steps into decentralized ecosystems in a fun, rewarding way.
👉 See how simple it is to start your Web3 journey today.
Rewriting the System: A Night of Web3 Collaboration
OKX didn’t stop at fan zones and race cars. On the second night of Token2049, it hosted “Rewrite the System: An OKX Web3 Party” at MARQUEE Singapore—an exclusive gathering for its core Web3 partners including Polygon, Lido, DWF Labs, and Orbiter Finance.
The event combined entertainment with education. Guests enjoyed live music, interactive games, lucky draws, and an on-site NFT printer that turned digital collectibles into physical keepsakes. More importantly, it served as a forum for deep discussions on scaling Layer 2 solutions, cross-chain interoperability, and sustainable tokenomics.
It was more than a party—it was a celebration of progress and a call to action for builders shaping the next phase of the internet.
Frequently Asked Questions (FAQ)
What is OKX’s role in advancing Web3 adoption?
OKX accelerates Web3 adoption by combining technological innovation with strategic partnerships in sports, entertainment, and community engagement. Through educational initiatives, wallet infrastructure, and NFT platforms, OKX lowers entry barriers for new users while supporting developers building decentralized applications.
How does OKX use sports partnerships to promote Web3?
By collaborating with elite teams like McLaren Racing and ambassadors such as Daniel Ricciardo and Scotty James, OKX brings Web3 into mainstream culture. These partnerships help demystify blockchain technology through relatable experiences—like minting NFTs at a fanzone or seeing “Accelerating Web3” on an F1 car.
What is the Stealth Mode livery?
The Stealth Mode livery is a special black-themed design created by OKX and McLaren Racing for the MCL60 Formula 1 car. It features glowing elements and the slogan “Accelerating Web3,” symbolizing the synergy between high-performance racing and next-generation digital innovation.
Can anyone mint an NFT at OKX events?
Yes—during events like OKX Race Club, attendees can create an OKX Wallet and mint a commemorative NFT using the OKX NFT Marketplace. This hands-on experience introduces users to digital ownership in a simple, engaging way.
What was discussed at the 'Rewrite the System' Web3 party?
While the event featured entertainment, it also included meaningful dialogue among top Web3 builders. Topics included blockchain scalability, decentralized infrastructure development, liquidity solutions, and how ecosystems can work together to create a more open financial system.
Is OKX focused only on Asia?
While Asia Pacific is a strategic priority due to its vibrant tech ecosystem and growing interest in digital assets, OKX operates globally. Its initiatives at Token2049 reflect regional momentum but are part of a worldwide mission to advance accessible, secure, and innovative Web3 solutions.
With bold activations at Token2049 and on the Formula 1 circuit, OKX is not just participating in the Web3 revolution—it’s accelerating it. Through visionary leadership, cultural relevance, and user-first design, OKX continues to build bridges between traditional industries and decentralized futures.
👉 Join millions already exploring Web3 with OKX—start building your digital future now.