In a groundbreaking move that unites the worlds of sports and digital innovation, Bitget, a leading global cryptocurrency exchange, has announced a strategic partnership with football icon Lionel Messi. Widely regarded as one of the greatest athletes in history, Messi’s legacy includes a record seven Ballon d’Or awards—making this collaboration a powerful signal of crypto’s expanding cultural reach.
As the FIFA World Cup approaches, Bitget and Messi have also released an exclusive promotional video, building momentum ahead of one of the most-watched sporting events of 2025. The campaign aims to inspire fans worldwide to explore the future of digital interaction through Web3 and cryptocurrency trading.
👉 Discover how sports and blockchain are shaping the future of fan engagement.
A Global Icon Meets a Web3 Innovator
Lionel Messi is more than a football superstar—he's a global cultural phenomenon. As captain of the Argentina national team, he continues to captivate millions, especially during major international tournaments like the upcoming World Cup hosted in Qatar. His influence transcends borders, languages, and generations.
Bitget, founded in 2018, has rapidly emerged as a key player in the crypto space by focusing on social trading, derivatives, and user-centric innovation. With over 2 million users across 50+ regions and a team of 600+ professionals, Bitget is committed to advancing decentralized finance (DeFi) while bridging centralized (CeFi) and decentralized ecosystems.
At the heart of Bitget’s success lies its flagship product: One-Click Copy Trade. This pioneering feature allows users to automatically mirror trades from experienced investors, lowering the barrier to entry for newcomers. Today, the platform hosts more than 55,000 professional traders and has amassed a following of approximately 1.1 million users—a testament to its leadership in community-driven investment.
“We aim to reflect the diversity and richness of our platform community through our partnerships,” said Gracy Chen, Managing Director at Bitget. “We share Web3 with sports fans, and they bring their passion and spirit into our ecosystem. Most importantly, we join forces to support those in need. I can’t imagine a more perfect collaboration.”
Expanding the Web3 Frontier Through Sports
This partnership with Messi is not Bitget’s first foray into the world of elite sports and esports. The exchange has consistently aligned itself with top-tier organizations that represent excellence in their fields:
- Juventus FC – Became Bitget’s first official sleeve partner in September 2021.
- Galatasaray SK – A historic Turkish football club joined forces with Bitget to enhance fan engagement.
- Team Spirit – The renowned esports organization partnered with Bitget to support innovation in competitive gaming.
- PGL – As an official crypto partner of one of the most prestigious esports tournaments, Bitget continues to strengthen its presence in digital entertainment.
These collaborations underscore a clear vision: to create meaningful intersections between blockchain technology and mass culture. By engaging passionate communities—from football stadiums to esports arenas—Bitget is driving awareness and adoption of crypto trading, Web3, and decentralized finance.
Why Messi? The Symbolism Behind the Partnership
Aligning with Messi isn't just about fame—it's about values. Throughout his career, Messi has exemplified perseverance, humility, and social responsibility. Beyond being labeled the Greatest of All Time (GOAT), he is also recognized as a philanthropist and advocate for children's rights through his foundation.
For Bitget, partnering with such a figure reinforces trust and credibility within both traditional and digital economies.
“I want to thank Bitget for warmly inviting me into the world of cryptocurrency,” Messi shared. “I believe we can both make meaningful contributions—and offer sports fans a gateway into Web3.”
This synergy between legacy excellence and technological innovation positions Bitget at the forefront of a new era where digital assets meet mainstream recognition.
👉 See how top athletes are embracing blockchain technology today.
Building a Bridge Between CeFi and DeFi
Bitget operates under the vision of “Better Trading, Better Life”—a philosophy that drives its mission to deliver secure, accessible, and innovative financial tools. The platform supports a wide range of services including spot trading, futures contracts, copy trading, and wallet solutions—all designed to serve both novice and advanced users.
Since launching its derivatives market in June 2019, Bitget has grown into one of the world’s largest platforms for crypto copy trading and derivatives. According to CoinGecko data, it ranks among the top five exchanges globally in derivatives trading volume—a significant achievement in a highly competitive landscape.
More than just a trading venue, Bitget aims to be a gateway between Web2 and Web3, connecting traditional internet users with decentralized applications (dApps), NFTs, metaverse experiences, and blockchain-based economies.
Frequently Asked Questions (FAQ)
Q: What does the Bitget-Messi partnership mean for crypto adoption?
A: It brings cryptocurrency into mainstream conversation by leveraging Messi’s global influence. Fans are introduced to Web3 concepts through trusted figures, accelerating understanding and interest in digital assets.
Q: Is Bitget available worldwide?
A: Yes, Bitget serves users in over 50 regions with localized support and compliance measures tailored to regional regulations.
Q: How does One-Click Copy Trade work?
A: Users can follow and automatically replicate trades from proven traders on the platform. This feature helps beginners learn from experts while managing risk through transparent performance tracking.
Q: Does Messi own cryptocurrency or use Bitget?
A: While specific personal investments haven’t been disclosed, Messi’s partnership indicates his endorsement of blockchain technology and its potential to transform fan engagement and digital ownership.
Q: Can I start trading on Bitget without prior experience?
A: Absolutely. With educational resources, demo accounts, and copy trading tools, Bitget is designed to help new users enter the crypto space safely and confidently.
The Road Ahead: Impact Beyond the Game
The timing of this announcement—just before the World Cup—highlights Bitget’s strategic approach to maximizing visibility during high-engagement global events. But beyond marketing impact, this collaboration emphasizes long-term goals: financial inclusion, technological empowerment, and community building.
By combining Messi’s humanitarian spirit with Bitget’s technological infrastructure, the partnership seeks to generate real-world impact—whether through charitable initiatives or by empowering underserved communities with access to digital financial tools.
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Conclusion
The alliance between Lionel Messi and Bitget marks more than a celebrity endorsement—it represents a pivotal moment in the convergence of sports, culture, and blockchain innovation. As Web3 continues to evolve, partnerships like this play a crucial role in demystifying crypto for billions of people around the world.
With a strong foundation in social trading, a growing global footprint, and now one of football’s greatest ambassadors, Bitget is positioning itself not just as an exchange—but as a movement toward inclusive, transparent, and user-driven finance.
As fans cheer for their teams on the pitch, they may soon find themselves exploring portfolios off the field—inspired by legends who are now guiding them into the next digital frontier.