How to Create an ERC20 Token Presale on Ethereum and EVM-Compatible Chains

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Launching a new cryptocurrency token is a pivotal step for any blockchain project. One of the most effective ways to distribute tokens early and raise capital is through a token presale—a private or public sale event that occurs before the official public launch. With the rise of EVM-compatible blockchains like Ethereum, BNB Smart Chain, Polygon, and Avalanche, creating an ERC20 token presale has become more accessible than ever.

This guide walks you through the complete process of setting up a secure, customizable, and efficient ERC20 token presale directly on your website using decentralized tools—no third-party platforms required. Whether you're launching an ICO, IDO, or a private funding round, this step-by-step tutorial ensures you maintain full control over your token distribution.

Understanding Token Presales and Their Importance

A token presale allows projects to raise funds by selling tokens at a discounted rate before they're listed on exchanges. It serves multiple purposes:

Unlike centralized launchpads that charge high fees and redirect traffic away from your brand, using a self-hosted solution lets you run the entire presale from your own domain—keeping users engaged and reducing dependency on external platforms.

👉 Discover how to securely manage token fundraising with integrated Web3 tools.

Step-by-Step Guide to Creating Your ERC20 Token Presale

1. Access the Token Presale Creation Interface

Begin by installing a trusted WordPress plugin designed for Web3 integrations. Once activated, navigate to the Token Presale Creator page from your WordPress dashboard. This interface serves as your control center for configuring every detail of the presale.

Ensure your environment supports EVM networks and offers direct integration with wallets like MetaMask. A clean, intuitive UI makes it easier to manage settings without coding knowledge.

2. Select Your Blockchain Network

Choose the network where your ERC20 token is deployed. Supported options typically include:

In this example, we’ll use the Ethereum Sepolia Testnet for demonstration. Selecting the correct network ensures compatibility with your token contract and prevents transaction failures.

Always double-check network settings—mismatches can lead to lost funds or failed deployments.

3. Enter Your Token Contract Address

Input the verified contract address of your ERC20 token into the designated field. The system will automatically fetch key details such as:

If the information fails to load, verify that:

A successful connection confirms your token is ready for presale configuration.

4. Configure Presale Parameters

Define the financial and participation rules for your presale:

These settings help maintain fairness, manage liquidity, and align with your fundraising goals.

👉 Learn how to optimize presale terms for maximum investor engagement.

5. Set Presale Start and End Times

Schedule the exact date and time when the presale will go live and conclude. Use UTC time zones for global clarity.

For testing purposes, you might set the start time just minutes ahead. However, in production, allow sufficient time for marketing and community announcements.

Once launched, these timestamps cannot be altered—ensure accuracy before deployment.

6. Connect Your Wallet and Deploy

Use MetaMask or any standard EVM-compatible wallet to authenticate and sign deployment transactions. This wallet must hold enough gas fees (ETH on Ethereum, etc.) to cover smart contract interactions.

Click “Create Presale” and confirm the transaction in your wallet. After validation, the presale goes live instantly on your site.

Never use the same wallet for both deployment and participation—this can cause conflicts or security issues.

Participating in the Presale: A User Perspective

After launching the presale, test user experience by joining with a different wallet.

How to Buy Tokens During the Presale

  1. Switch to a secondary wallet (not used for creation)
  2. Navigate to the presale page
  3. Enter an amount within the min/max limits
  4. Click Buy with ETH
  5. Confirm the transaction in your wallet

Upon success, tokens are distributed automatically based on the set exchange rate. Real-time feedback ensures transparency and builds trust with investors.

Displaying Your Presale Across Your Website

Use built-in shortcodes to embed presale widgets anywhere on your site:

[tokenico-list] – Shows all active presales
[tokenico-single key="your-presale-key"] – Displays a specific presale

After creating a presale, copy its unique key (visible only to admins) and insert it into the shortcode. Place this on landing pages, blog posts, or dedicated campaign sites to maximize visibility.

This flexibility empowers you to design custom user journeys without relying on third-party launchpad interfaces.

Why Run a Self-Hosted Presale?

Running your presale directly from your website offers distinct advantages:

Platforms like PinkSale or Unicrypt simplify setup but take ownership of your audience. A self-hosted model fosters long-term community growth.

Best Practices for a Successful Token Presale

  1. Audit your smart contract before launch
  2. Set realistic caps to avoid oversaturation
  3. Communicate clearly about vesting schedules and token utility
  4. Provide support channels for buyer questions
  5. Test thoroughly on testnets first

Transparency increases credibility—consider publishing a roadmap, team info, and use-case documentation alongside the presale.

👉 Explore secure methods to grow your token’s early adoption.

Frequently Asked Questions (FAQ)

What is an ERC20 token presale?

An ERC20 token presale is an early fundraising event where investors purchase tokens at a discounted price before public listing. It helps projects raise capital and build initial community support.

Can I run a presale on multiple EVM chains?

Yes. As long as your token is deployed on EVM-compatible networks like Ethereum, BSC, or Polygon, you can configure separate presales for each chain using compatible tools.

Do I need coding skills to create a presale?

No. Modern Web3 plugins provide no-code interfaces that guide you through setup—from connecting wallets to deploying contracts—without writing a single line of code.

How do I ensure my presale is secure?

Always audit your token contract, test on testnets first, avoid reusing deployment wallets for purchases, and use trusted tools with transparent codebases.

What happens after the presale ends?

Once the presale concludes, remaining unsold tokens should be burned or locked according to your tokenomics model. Investors receive their tokens automatically upon contribution.

Can I integrate KYC verification?

While basic plugins may not include KYC, you can integrate external identity verification services or use premium versions that support compliance features for regulated offerings.

Final Thoughts

Creating an ERC20 token presale on Ethereum or any EVM-compatible chain no longer requires complex development or reliance on third-party platforms. With user-friendly tools and clear workflows, teams can launch secure, customizable presales directly from their websites—empowering true decentralization.

By maintaining control over branding, data, and user experience, you lay the foundation for a loyal community and sustainable project growth.

Whether you're building a DeFi protocol, NFT marketplace, or Web3 social platform, starting with a well-executed presale can make all the difference.