The Web3 landscape is evolving rapidly, and at the heart of this transformation stands GBM, the innovative auction protocol redefining how value is distributed onchain. In a bold step toward mainstream adoption, GBM has announced its inaugural Auction Festival—a multi-month celebration launching on June 30, 2025, that unites top-tier Web3 projects, community-driven engagement, and a revolutionary approach to digital auctions.
This high-energy event brings together industry leaders such as The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, Vision.io, and Freename, all leveraging GBM’s groundbreaking Win-Win auction model. Unlike traditional auctions where only the highest bidder wins, GBM ensures every participant receives rewards—making bidding not just competitive, but inherently rewarding.
Redefining Onchain Auctions: The Win-Win Revolution
Traditional auction systems operate on a zero-sum principle: one winner takes all, while every other bidder walks away empty-handed despite investing time, capital, and emotional energy. This outdated model often leads to bid sniping, artificial price suppression, and disengaged communities.
GBM flips this script entirely.
With the Win-Win auction model, every outbid participant gets their full bid refunded plus an incentive token or reward. This innovation transforms bidding from a gamble into a guaranteed value-generating activity. It encourages broader participation, fosters genuine price discovery, and aligns incentives across buyers, sellers, and platforms.
“We’re thrilled to join the upcoming Auction Festival and bring our Web3 domains to the GBM auction platform. This innovative Win-Win auction model makes Web3 domains more accessible and engaging for everyone — from first-time buyers to seasoned collectors.”
— Sandy Carter, COO, Unstoppable Domains
By rewarding participation, GBM cultivates deeper community involvement and trustless transparency—key pillars of sustainable Web3 ecosystems.
👉 Discover how decentralized auctions are reshaping digital ownership and value distribution.
Partner Power: Web3 Giants Embrace the Win-Win Model
The strength of GBM’s Auction Festival lies in its strategic collaborations with some of the most influential names in blockchain and metaverse development.
The Sandbox: Bidding Meets Metaverse Magic
In The Sandbox metaverse, virtual LAND is more than pixels—it’s real digital real estate near celebrity-owned spaces and brand experiences. With GBM auctions, community members can now bid on coveted LAND parcels knowing they’ll be rewarded regardless of winning.
“GBM auctions have introduced a new layer of excitement and strategy to LAND sales in The Sandbox Metaverse. Our community is more engaged than ever… Even those who don’t win walk away rewarded, turning every bid into a fun and rewarding experience.”
— Sébastien Borget, Co-Founder & COO, The Sandbox
This shift has transformed bidding into an ongoing game-like experience where users earn $SAND tokens simply by participating—fueling long-term engagement.
Aavegotchi & Freename: Gamified Assets Go Mainstream
Projects like Aavegotchi, known for its NFT-based digital pets powered by DeFi staking, and Freename, a Web3 identity platform offering human-readable blockchain addresses, are using the festival to auction rare collectibles and premium naming rights.
These auctions aren’t just about scarcity—they’re about accessibility. Thanks to GBM’s refund-plus-reward mechanism, even smaller collectors can participate without fear of loss, democratizing access to high-value digital assets.
How the Auction Festival Works
Running from June 30 to early September 2025, the GBM Auction Festival blends live partner auctions with interactive quests, tiered rewards, and community events designed to onboard new users and deepen existing engagement.
Key Features of the Festival:
- Live Partner Auctions: Bid on exclusive NFTs, virtual land, domain names, music drops, and more from top Web3 brands.
- Universal Participation Rewards: All bidders receive incentives—no one leaves empty-handed.
- Community Quests: Complete tasks like sharing content, referring friends, or engaging on social platforms to earn badges, NFT trophies, and points.
- Tiered Engagement System: Higher levels of participation unlock rarer rewards and greater eligibility for future token allocations.
- Giveaways & Competitions: Limited-edition prizes, early access passes, and surprise drops keep momentum high throughout the summer.
The festival also serves as a gateway to the broader GBM ecosystem. Through active involvement—bidding, selling, completing challenges—users accumulate GBM Community Points, which will translate into a share of the upcoming GBM token upon full protocol launch.
Why This Matters for Web3’s Future
At its core, GBM addresses a fundamental flaw in digital marketplaces: misaligned incentives. Most platforms extract value from users; GBM redistributes it.
To date, GBM has facilitated over $200 million in bidding volume** and distributed more than **$6 million in rewards to bidders, proving the scalability and sustainability of its model.
By integrating gamification, community ownership, and fair economics, GBM sets a new benchmark for what decentralized marketplaces can achieve—not just in terms of volume, but in trust, inclusivity, and long-term user retention.
👉 See how next-gen auction protocols are driving true digital ownership in Web3.
Frequently Asked Questions (FAQ)
Q: What is the Win-Win auction model?
A: The Win-Win model refunds all losing bidders their full bid amount plus an additional reward. This ensures that participation itself is profitable, encouraging broader engagement and honest price discovery.
Q: When does the Auction Festival start?
A: The festival officially begins on June 30, 2025, and runs through early September 2025.
Q: How can I participate in the Auction Festival?
A: Visit web3.gbm.auction to create an account, connect your wallet, and start bidding. Join the Discord server for real-time updates and community support.
Q: Will there be a GBM token?
A: Yes. Active participants in the Auction Festival and Community Programme will earn points that qualify them for a share of the upcoming GBM token distribution.
Q: Which projects are involved in the festival?
A: Launch partners include The Sandbox, Aavegotchi, Unstoppable Domains, Freename, Song a Day, and Vision.io—with more expected to join during the event window.
Q: Are there any costs to join?
A: There is no entry fee. Users only need to place bids using supported cryptocurrencies. All bidders receive incentives regardless of outcome.
The Road Ahead: Building a Community-Owned Protocol
As GBM moves toward full protocol decentralization, the Auction Festival acts as both a showcase and onboarding engine. It demonstrates how transparent, inclusive auction mechanics can drive user growth while preparing the community for governance participation.
With proven traction across major Web3 ecosystems and growing interest from builders and collectors alike, GBM is poised to become the foundational auction layer for NFTs, virtual worlds, digital identities, and beyond.
👉 Explore the future of decentralized marketplaces powered by user-first economics.
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